2024
As 2024 ends, we at Elle Cree are reflecting on a year of growth, creativity, and connection. 2024 was a challenging, but wonderful year, and we’re so proud of everything we’ve accomplished together with our team, customers, and community. Here’s a look back at the highlights of the year and a reminder of the values that will guide us into 2025.
Milestones and Accomplishments

New Paint-by-Number Kits
We expanded our offerings this year with exciting new designs, including four kits in collaboration with Mary Engelbreit (Mary’s Craft Table, From ME to You, Scottie Scuttle, and Breit Buds), three breathtaking National Park kits (Capitol Reef, Arches, and Zion), and two new kits (Boxtrolls and Missing Link) in collaboration with LAIKA Studios.

Expanding our Product Line
To enhance your painting experience, we introduced complementary products like magnetic hanger frames, custom paint-by-number lapboards, enamel mugs, and collapsible water cups. These additions are designed to make painting even more enjoyable and stress-free.

Certification and Growth
Elle Cree proudly became WBENC-certified this year, cementing our place as a woman-owned business committed to excellence. We’ve also partnered with approximately 150 new retailers across the U.S., bringing our kits to even more people who love creative expression. Our most notable retailer of 2024 was REI!

Community and Connection
We’ve loved engaging with our community through events like local paint & sip nights and private parties. We've also had a blast creating content in our workshop with our small team of 5 to give you all a behind-the-scenes look at what we do every day and how we bring our kits to life!
Looking Ahead to 2025
As we enter 2025, we’re staying true to our mission: creating beautiful, American-made paint-by-number kits that improve mental health, reduce stress, and bring creativity to everyone.
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Sustainability:
We remain committed to sustainability in every step of our process, from sourcing local materials to reducing waste with our minimal packaging. Supporting Elle Cree means supporting a company that cares deeply about the planet.
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Community Impact:
Giving back is at the heart of what we do. Whether it’s through charitable donations, local collaborations, or fostering creativity in underserved communities, we’re dedicated to making a difference.
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Mental Health Advocacy:
We’re passionate about providing tools that help people slow down, find calm, and reconnect with themselves. Painting is more than a hobby—it’s a form of self-care, and we’re honored to be part of your wellness journey.
To our customers, team, and supporters, thank you for making 2024 an unforgettable year. Your love for our products and mission fuels everything we do. As we paint a new picture for 2025, we’re excited to continue growing, innovating, and spreading joy through art.
Stay creative, stay inspired, and let’s make 2025 our most colorful year yet!